What is the worse than having an annoying song stuck in your head? Having an annoying jingle stuck in your head. I was out mowing and what keeps playing over and over again, "Like a good neighbor, State Farm is there." Over and over and over and over again. Well it got me thinking. How come it seems all the big insurance companies out there have these annoying jingles. For example, "Nationwide is on your side." "Play it safe, Safe Auto." "For the best car insurance rates in town, call 1-800-General now!" And not only that, how about the catch phrases. "Thats All State stand, are you in good hands?" "Now thats Progressive." "Geico, So easy a caveman could do it."
All these stupid little sayings and songs that play like a record needle stuck on the record, over and over again in my head. Just like any Barney song or Achy Breaky Heart from the 90s. "Dont tell my heart, my achy breaky heart, I just dont think it understand." Now you have that stuck too, dont you. You're welcome!
Back to the insurance companies, lets not forget to mention the useless spokesperson for these companies as well. The Geico gekko. You think adding an aulstralian accent to a reptile makes him endearing and cute. You know what I am thinking, that cold-blooded reptile is leaving slime trails all over you desk and will probably pee if you make any quick moves. But at least it would apologize in its cute voice. "oh dear, dear, dear, i have appeared to have made boom boom on your expensive mahogeny office furniture." Nationwide is trying this new "the world's greatest spokesperson in the world." but what I am thinking, "trying to hard. And giving him a blue phone doesnt make him better than the rest." How about the General Auto insurance with the little cartoon character. I am thinking, "sure i'd buy insurance from you, if I needed to insure my tank or Apache helicopter. And quit telling me what number to call and when to do it. You're not the boss... I mean... general of me."
I am even questioning the validity of these jingle claims. You had better back up your promises, insurance companies. If I am in a fender bender and it was my fault, is Nationwide on my side. If they were, they would pick up the tab regardless of whose fault it was. And I am sorry State Farm but you have not been available if I need a cup of sugar or mowed my grass and collected my mail while I was on vacation. You are nothing like a good neighbor. I also heard someone bring up a good point, at the end of All State commercials read the fine print about how they are not available in some states. Pretty deceiving name if you ask me.
Back to jingles. I know what you're saying, "but the catchy jingles are working because you are remembering their name and thats what the advertisers wanted to accomplish." But these jingles are having an affect the advertisers dont want; a sense of anger and hatred toward their companies because of their songs stuck in my head. So if I need insurance, you know who I am not calling, anyone on my side, like a good neighbor, or who employs filthy reptiles and men with blue phones.
My current insurance company is Erie Insurance. Ever heard of them. No, exactly, and thats why I love them. I could be getting terrible insurance rates but I dont care cause they have no catchy jingle or annoying catch phrase or cheesy spokesperson. But now watch, because I wrote this, tomorrow I will see an Erie Insurance commercial with a big dancing lake singing "If your car bangs his reary, grab your phone and call Erie!"
When I am looking for an insurance company. I want one that has a non-threatening name that tells me what I am getting and leaves out all the hokey music, jingles, clever catch phrases and spokespeople/reptiles. I made this add with the ideal insurance company advertisement. Enjoy!
Now thats an insurance company. I know what I am getting from them. Low price insurance and privacy. No jingles stuck in my head. Thanks LPI!
Now with Achy Breaky Heart stuck in my head,
The Joyful and Tired Dad